Social media has always been crucial for artists to share and promote their work, so starting over from scratch was daunting. She was able to retrieve the former, but the latter was completely erased.
Hip-hop culture is not just rap only-it’s everything we make it.”ĭutch says part of her reconfiguration was forced due to technological issues: her Twitter and Instagram accounts were hacked last fall. I view this time as an opportunity to revisit what I’ve been doing to figure out what’s the best fit. “I became naïve to the fact that people wanted to hear what I had to say whether I thought it was important or not. “There was a point where it just wasn’t fun anymore,” Dutch shares. She’s been rapping for over a decade, and had admittedly been stuck in a perfunctory way of doing things. Dutch was styled by Amy Lin at MCM Worldwide, Copley Place Boston.Įven though COVID-19 has forced many musicians to return to the drawing board and stunted their creative output, Boston mainstay and hip-hop provocateur Dutch ReBelle has welcomed the reprieve. A brass plate in the inner lining of the bag guarantees the authenticity of every single item and, on request, can be labelled with the owner’s name.Dutch returns to MOS for a full-on virtual production (with collaborators this time).
The bay leaf and the diamond continue to be the distinctive features of the MCM monogram and, together with other embellishments, ensure the easy recognition of the brand. From that moment on the company decides to focus more on trends: Eye-catching patterns as leopard and python from now on embellish the diversity of bags and wallets. The German designer edits the look of the MCM shoppers, MCM bags and the overall designs of all leather products which provides the brand with a new, modern twist. With the cooperation with Michael Michalsky in 2005 the company continues to push forward. Particularly in the Asian market the brand proves profitable In the Asian crisis in 1997 the company experiences a minor drop in sales. Michael Jackson and Lady Diana are among the most popular customers. In the nineties the company is represented by about 250 shops worldwide. For a long time the Cognac Visetons collection compromised of a range of suitcases in various sizes is the bestseller of the brand. MCM considers itself the German answer to Louis Vuitton. Later, however, the corporation decides to specialize in the production of premium leather accessories as MCM bags, MCM wallets and suitcases. In its early years shoes and apparel products are also produced under the label’s name. The company Modern Creation München is founded in 1976 in Munich, Germany, by Michael Cromer.
Fashion by MCM is checked for authenticity by REBELLE MCM - Modern Creation München
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